In most cases – you are! Partnering with a large advertising firm “might” seem like the smart thing to do. After all, having dozens of folks working to help your business thrive makes sense; Doesn't it? What you might not know is that one or two people are often assigned to your entire account. Something else that might have slipped the big wigs when making their pitch was the fact that some of those “experienced professionals” working on your campaign are actually college students interning, or practicing with your advertising budget.
The bottom line is this – big agencies eat well! They land several clients a day and are always fishing for the next catch. Aura takes the time to know our partners, their business and industry. Because we’re smaller, we’ve developed the right creative and business connections specific to your needs. More than anything, we view ourselves as extensions of your office, with most of our clients becoming close, personal friends.
Before launching our firm, we sat on the other side of the table, regularly hearing pitches from different firms throughout the country. While the faces always changed, the overall message and experience was usually the same. Great suits, smooth talking and flashy presentations were the norm. Everyone thought “outside-the-box” and were quick to boast about their many clients, affiliations and awards. Which was great…for them.
After most presentations, we’d e-mail these firms with some basic questions about our business, industry and potential messages. Needless to say, our responses were usually laughable as we could clearly see no thought or research had been done past their original template pitch.
While we might lack the flash or pizzazz of larger firms, Aura has the experience, know-how and follow-thru to learn your industry, develop an idea and carry it to fruition.
Next time you’re selecting an advertising firm – do a quick Google search. Check out their addresses. Odds are, they’re living quite large with plenty of square footage, high-end locations, pricey furniture and lofty payrolls.
While Aura applauds everyone’s success, we wonder, “who’s really paying?”
Obviously, financial success is always important…but it’s not what drives us. We’ll leave the fancy offices, stuffy suits and so-called “awards” to the big boys – instead, we focus on what matters most; helping your business grow!
Sometimes, bigger isn’t better. As smaller fish in a sea of hungry sharks, Aura offers our partners two decades of experience, personalized service and most important, a fresh perspective. We’ve worked for some of the biggest corporations and nonprofit agencies in the country and know the challenges faced when hiring an outside firm to handle your all-important communications initiatives.
Fortunately for us, not having hundreds of clients to anchor us down allow our firm to focus on each partner and their specific needs. Our core business background and hard working mindset always keeps us grounded on your financial success!